Welcome to The Zenergy Podcast! Today, host Karan Takhar sits down for a chat with Rodolfo Bitar, VP of Business Development at PVH USA. They chat about what it takes to build a solar factory in the U.S. in 2025 including what inspired him to work in solar, how solar has evolved, how they made the decision to launch a factory in the U.S., the investments and strategic positions PVH has made to give it an advantage in the U.S. market, and more. They discuss the first steps to getting the factory up and running, what cost constraints need to be considered when manufacturing in the U.S., and how automation is playing a role in moving the industry forward. They also talk about the ways the company is adjusting after the passing of the One Big Beautiful Bill, their partnership with JP Morgan and PNC, and what role Rodolfo hopes the company will play in U.S. solar within the next 5 to 10 years. Be sure to subscribe if you haven’t already so you don’t miss out on new episodes!

Credits:
Editing/Graphics: Desta Wondirad, Wondir Studios